Responsive design and the mobile user experience on tablets and smartphones

Responsive design and the mobile user experience on tablets and smartphones

Welcome to the Cranberry Web blog. I am introducing this with one of our favorite topics: User Experience for mobile users, and how to design across multiple devices with a single responsive structure.

First, let’s look at the user experience (what should always be considered first) – As a user, what are some examples of sites that you prefer on a smartphone or tablet? Do you tend to prefer apps over mobile sites? What challenges have you faced whle switching between mobile and “full” sites?

I will start this off by saying that one of my favorite mobile sites is m.homedepot.com. Granted, it goes against a technical philosophy of using Responsive, but if we are focusing on the user experience, I like that the text and buttons are good sized, the experience is localized (if I choose to accept the location tracker), and filtering products is generally a simple experience. It makes sense that Home Depot would have one of the better mobile sites, as their contractor customer base is highly mobile and (presumably) less tolerant of complex navigation. On a more negative note, I’m not sure that I am getting the full catalog of products on the mobile site, so on occasion I need to switch over to the desktop version to browse.

On the App side, one of my favorite user experiences is Kayak.com. Very intuitive filtering and sorting, flights are easy to select by city and dates, and I feel like the entire desktop site’s features are available to me. I would only use a desktop to view more flights at one time (simply a screen size issue), but usually with the filtering I can find what I am looking for in the first 5 results.

Thank you in advance for participating.

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